Bachelor of Business Administration in Marketing

Code	Course Name	Credit
First Year
1st Semester
ENGL 105	Writing Skills	3
ACCT 111	Fundamentals of Accounting I	4
OFTE 120	Keyboarding	0
LITE 151	Introductions to Literary Appreciation OR	2
GCAS 207	Music Appreciation	2
RELH 155	Adventist Heritage	2
PSYCH 101	Introduction to Psychology OR	2
SOCI 121	Sociology OR	2
SWFI 207	Family Issues MATH	2
MATH 113	Business Mathematics I	3
MGMT 141	Business Law I (Mercantile Law)	2
PEAC 107	Physical and Recreational Activities	1
	Total	19

2nd Semester
ACCT 112	Fundamentals of Accounting II	4
MGMT 130	Fundamentals of Management	3
INSY 118	Introduction to Business Information Processing	3
RELT 207	Christian Beliefs	3
MATH 114	Business Mathematics II	3
MGMT 142	Business Law II (Company Law)	2
PHYS 100	Concepts of Physical Sciences	2
HLED 110	Health Principles	1
	Vocational Skills	1
	Total	22

Second Year
1st Semester
RELB 220	Life and Teachings of Jesus	2
MGMT 220	Business Statistics I	3
ECON 210	Principles of Microeconomics	3
MKTG 115	Principles of Marketing	3
HIST 111	Concepts of World Civilization OR	2
HIST 119	Issues in Developmental Studies	2
KISW 104	Language use in Kiswahili OR	2
FREN 103	Beginning French II	2
AGRI 105	Principles of Agricultural Technology	2
ENV 227	Environment and Society OR	2
CHEM 200	Environmental Science OR	2
TCED 231	Safety Education	2
MGMT 231	Human Resource Management	3
	Total	22

2nd Semester
EDUC 215	Introductions to Philosophy of Christian Education	2
ECON 211	Principles of Macroeconomics	3
MGMT 221	Business Statistics II	3
MGMT 237	Business Ethics	3
FNCE 287	Principles of Finance	3
MKTG 137	Principles & Practices of Retailing & Wholesaling	3
RELT 255	Christian Ethics	2
BIOL 105	Human Biology	2

Third Year
1st Semester
MKTG 366	Sales Management	3
ECON 310	Intermediate Microeconomics	3
OFAD 308	Business Communication	3
INSY 305	Management InformationSystems	3
MKTG 370	Marketing Planning and Strategies	3
MKTG 330	Services Marketing	3
MKTG 226	Consumer Behavior	3

2nd Semester
ECON 328	Money and Banking	3
MKTG 348	Advertising and Promotions	3
MKTG 380	Quantitative Techniques	3
ECON 315	Intermediate Macroeconomics	3
MGMT 235	Human Behavior in Organization	3
MKTG 240	Customer Care & Relationship Management	3
MGMT 491	Business Research Methods	2
	Any Elective	3
	Total	23

Fourth Year
1st Semester
MKTG 355	Global Marketing Strategies	3
MKTG 375	Industrial Marketing	3
FNCE 470	Financial Management	3
MKTG 484	Distribution, Logistics, and Pricing Management	3
MKTG 495	Marketing Research Project	3
INSY 316	E-Commerce	2

2nd Semester
MKTG 460	Corporate Internship in Marketing	3

Total Credits:		248